
Insights
At Fifty Thousand Feet, everywhere you look reveals something unexpected—or even profound. Check in on the most intriguing ideas being discussed around the company.


Building a constellation of influence beyond a single campaign
Margaret Myers
What it means to build a timeless brand
Kate Watts
How brands can stay human in an AI world
Kate Watts
Brands need to think like journalists
Aaron Morrissey

How to cultivate creative inspiration: Q&A with creative director Jonathan McGlothin
Jonathan McGlothin
What we’re getting wrong about AI and advertising
Kate Watts
When your brand enters the chat: How brands are using conversational AI
Jim Misener

From cost center to revenue-generator: An ABC guide for your comms operation
Uzra Khan