Insights

At Fifty Thousand Feet, everywhere you look reveals something unexpected—or even profound. Check in on the most intriguing ideas being discussed around the company.

Storytelling

Why every brand should build its own storytelling operation

Margaret Myers

The organizations that break through the noise create direct, enduring relationships with their audiences. Here’s a three-step process to get started.

Experience

Ideas need neighbors: Why place still matters

Jim Misener

Experience

Building an AI-friendly culture at Fifty Thousand Feet

Chris Prescher

Brand

Building an AI native agency

Chris Prescher

Brand

Timeless by design: building and measuring a brand that endures

Chris Prescher

Storytelling

Building a constellation of influence beyond a single campaign

Margaret Myers

The most impactful brands don't just dazzle audiences for one-off campaigns or launches, they build an ecosystem around a core narrative that creates genuine value at every touchpoint. The result is deeper audience connections that extend far beyond a moment in time.

Brand

What it means to build a timeless brand

Kate Watts

Brand

How brands can stay human in an AI world

Kate Watts

Brand

Brands need to think like journalists

Aaron Morrissey

Brand

Branding advice to AI highflyers

Jim Misener

Platforms like ChatGPT and Perplexity have disrupted the world with dizzying speed, upending industries and sparking a features arms race. Now comes the hard part: mastering the art of building timeless brands that create emotional connections beyond technological advantages.