Insights

At Fifty Thousand Feet, everywhere you look reveals something unexpected—or even profound. Check in on the most intriguing ideas being discussed around the company.

Ideas need neighbors: Why place still matters

Building an AI-friendly culture at Fifty Thousand Feet

Building an AI native agency

Timeless by design: building and measuring a brand that endures

Building a constellation of influence beyond a single campaign

What it means to build a timeless brand

In a world obsessed with now, enduring brands create meaningful moments that outlast trends and connect with audiences who value substance over spectacle.

How brands can stay human in an AI world

Brands need to think like journalists

Aaron Morrissey

Branding advice to AI highflyers

How to cultivate creative inspiration: Q&A with creative director Jonathan McGlothin

Jonathan McGlothin

While many turn to screens for creative inspiration, Jonathan McGlothin still looks to the pages of magazines—timeless sources of visual research, cultural context, and editorial craft.

What we’re getting wrong about AI and advertising

When your brand enters the chat: How brands are using conversational AI

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Financial Services & Banking

Apollo
BBVA
BDT & MSD
Brookfield
Citadel
KKR
Mastercard
Northern Trust
New York Stock Exchange

Product & Lifestyle

BMW
Knoll
Marriott
MINI
Sony
SRAM
Under Armour
Wilson

Architecture & Built Environment

Irvine Company
Perkins & Will
USG

Health & Science

Abbott
Arcadia
BluePearl
Etain
Northwest

Culture & Philanthropy

AARP
CareFirst
Mastercard Center for Inclusive Growth
PBS
Southern Poverty Law Center
U.S. Chamber of Commerce
Winston Artory Group

Professional & Legal Services

Alix Partners
American Bar Association
BCG
Cravath
Gartner
King & Spalding
McKinsey & Company
Pillsbury
PWC

Technology & Media

The Atlantic
Discord
Google
Salesforce