Insights

At Fifty Thousand Feet, everywhere you look reveals something unexpected—or even profound. Check in on the most intriguing ideas being discussed around the company.

Brand

What it means to build a timeless brand

Kate Watts

In a world obsessed with now, enduring brands create meaningful moments that outlast trends and connect with audiences who value substance over spectacle.

Brand

How brands can stay human in an AI world

Kate Watts

Brand

Brands need to think like journalists

Aaron Morrissey

Brand

Branding advice to AI highflyers

Jim Misener

Design

How to cultivate creative inspiration: Q&A with creative director Jonathan McGlothin

Jonathan McGlothin

Brand

What we’re getting wrong about AI and advertising

Kate Watts

AI is rewriting the rules of advertising. But as the backlash to Volvo’s latest spot shows, the real misstep isn’t using AI—it’s making it the star of the show.

Experience

When your brand enters the chat: How brands are using conversational AI

Jim Misener

Brand

I’m thrilled to lead our agency into a new era

Kate Watts

Brand

From cost center to revenue-generator: An ABC guide for your comms operation

Uzra Khan

Storytelling

Three ways to approach AI as a storyteller

Margaret Myers

As content floods every corner of our lives, the stories that stick will be the ones shaped with intention. Here’s how AI can help storytellers return to what matters most: insight, empathy, and clarity.