Brand + Agency + Technology: the next level of strategies and partnerships

FTF COO Sarah Buckler took the stage as moderator at Digital Hollywood's AI Brand & Consumer Experience event, leading an executive roundtable on how the relationships between brands, agencies, and technology partners are being reshaped by AI. Joined by leaders from AWS, IBM, WPP, M+C Saatchi, and FIG, the conversation unpacked the tensions between automation and originality, speed and strategy, and personalization and trust.

Watch the full panel on Digital Hollywood’s website.