Fifty Thousand Feet acquires Tangible

Fifty Thousand Feet (FTF), a global brand consultancy known for strategic clarity, world-class craft, and deep, senior-led partnerships with leading organizations, today announced the acquisition of Tangible, a customer experience consultancy operating at the intersection of brand, sales, marketing, and product.

The acquisition bolsters FTF’s mission to build timeless brands for discerning audiences through deeper strategy, creative, and experience design capabilities. It also adds depth across technology, financial services, and enterprise SaaS and brings new marquee relationships to FTF’s client roster.

“This was a natural fit,” said Kate Watts, CEO of Fifty Thousand Feet. “We care about the same things and approach the work with the same rigor. Tangible gets a bigger platform, and we strengthen the strategy and design that define us. It’s a better setup for our teams, our clients, and what we’re building next — and we’re heading into 2026 feeling genuinely excited about what’s ahead.”

As part of the acquisition, Tangible’s leadership team will join FTF in senior roles, with Sarah Buckler, CEO of Tangible, serving as Chief Operating Officer (COO). Tangible’s team of more than 35 senior strategic and creative specialists will integrate into FTF’s existing brand strategy, design, and content practices. Tangible will operate as “Tangible, now part of Fifty Thousand Feet” during the transition period before fully adopting the FTF brand later in 2026.

“On a human level, FTF felt like home from the very first conversation,” added Buckler. “I joined Tangible in 2024 to help shape its next chapter, and I’m proud of the work our team has done to sharpen our point of view and build a culture where people can do the best work of their careers, while staying committed and true to the clients who have been with us from the start. I’m genuinely excited to bring these two teams and their superpowers together and show clients what thoughtful, collaborative work really looks like. FTF’s ‘Onwards and Upwards’ has never felt more fitting; it’s exactly where we’re headed.”

About Fifty Thousand Feet

Fifty Thousand Feet is a global brand consultancy that partners with leading organizations to build brands that drive growth, relevance, and long-term value. Spanning brand strategy, experience design, digital transformation, and integrated creative, FTF helps organizations achieve clarity, coherence, and timelessness across the full customer journey. With studios in Chicago, New York, DC, San Francisco, and London, FTF works with ambitious leaders to create brands designed to endure.

About Tangible

Tangible sits at the intersection of sales, marketing, and product. We connect dots, people, and disparate ideas because that's how the most inspired – and impactful – customer experiences are made. We cultivate trust and build deep relationships with our clients, delivering groundbreaking work for Fortune 500 companies such as Intuit and startups such as Array. As a remote-first business, we meet our clients and teammates where they are and get them where they need to be.