Fifty Thousand Feet and Ferguson redefine the home improvement experience for professionals and homeowners

Fifty Thousand Feet and Ferguson, the nation’s largest distributor of residential and commercial plumbing supplies, have launched Ferguson Home. This relaunched brand unifies the digital power of Build.com with the showroom expertise of Ferguson Bath, Kitchen & Lighting Gallery.

Designed to serve trade professionals and homeowners alike, Ferguson Home delivers a seamless experience that bridges online convenience with in-person inspiration. The rebrand creates a cohesive destination for those planning, sourcing, and executing home projects—bringing together design guidance, expert product knowledge, and a trusted selection of high-quality fixtures, appliances, and finishes.

The unveiling of Ferguson Home marks the latest milestone in a multi-year strategic collaboration between Ferguson and FTF. The effort began with a brand platform refresh of Ferguson Enterprises and expanded into a broad initiative to evaluate, position, and ultimately consolidate Ferguson’s showroom and Build.com brands within a single unified identity. Through cross-functional collaboration, FTF partnered with Ferguson Home across phases, from research and brand strategy to creative execution and go-to-market planning.

Through our partnership, FTF delivered customer experience concepts, showroom activation ideas and a comprehensive toolkit to help Ferguson maintain brand consistency across more than 250+ locations nationwide, regardless of size, layout or merchandising stage. Highlights in the engagement include:

• Consumer omni-channel retail ecosystem and the customer journey and touchpoints to inform the customer brand experience.

• Brand platform that articulates Ferguson Home’s unique market role and value proposition, developing a tailored messaging framework for multiple audiences, and designing a dynamic visual identity that reflects the brand’s refined, premium positioning.

• Refined brand strategy and identity that clearly defines Ferguson Home’s market positioning, personality, and role within the broader Ferguson portfolio.

• Tailored messaging aligned to four key audiences—builders/remodelers, homeowners, architects/designers, and vendor partners—supported by customized proof points and value props.

• Creative go-to-market concepts that bring the Ferguson Home brand to life through retail promotions, strategic partnerships, and multisensory showroom activations.

• In-depth showroom toolkit to ensure consistent storytelling and branded experiences across the country, scalable to different locations and regional nuances.

• Customer transition communications that explain the consolidation of Build.com and Ferguson Bath, Kitchen & Lighting Gallery into a unified brand experience.

From strategy to storytelling, we worked closely with Ferguson to create a brand that feels aspirational, approachable and built to scale. Ferguson Home is more than a rebrand. It is a bold reimagining of what home improvement can be.

For more information, visit fergusonhome.com