Fifty Thousand Feet partners with luxury wallpaper brand Thibaut to lead digital transformation

Thibaut, the oldest wallpaper manufacturer in the U.S. and a preeminent brand in fine interiors, has long been synonymous with craftsmanship and elegance. To meet the evolving needs of today’s designers and consumers, Thibaut partnered with Fifty Thousand Feet to refresh its brand identity and launch an elevated digital experience that seamlessly blends tradition with innovation.

Fifty Thousand Feet spearheaded a comprehensive transformation, modernizing Thibaut’s e-commerce experience while preserving its storied heritage. This initiative began with a strategic evolution of Thibaut’s brand identity and a refining of its visual storytelling to captivate both loyal clientele and a new generation of design enthusiasts. Building on this foundation, Fifty Thousand Feet designed and developed a headless e-commerce platform powered by advanced Shopify technology, ensuring an intuitive experience tailored to Thibaut’s diverse audiences.

A focus of the transformation was creating and developing a customer-centric digital experience and platform. Balancing the efficiency and creativity that designers and customers require, Fifty Thousand Feet optimized product discovery and streamlined the purchase process to accommodate Thibaut’s extensive inventory and complex trade-related transactions. The platform now provides distinct customer journeys for trade professionals and retail shoppers, offering customized pricing, purchasing, and shipping options. A mobile-first approach enhances accessibility, while intuitive navigation ensures effortless browsing.

To encourage product discovery, the platform introduces tools such as product configurators, shareable swatch books, and a “shop the look” feature. Users can explore Thibaut’s expansive selection of wallpapers, fabrics, trims, furniture, and rugs with ease, discovering inspiration and curating selections more efficiently than ever before. Additionally, the platform’s integrated capabilities help streamline catalog management, ensuring accuracy and operational efficiency.

As part of the digital transformation, Fifty Thousand Feet implemented advanced marketing automation tools to enhance customer engagement, drive conversions, and foster brand loyalty. This renewed digital presence not only enhances the shopping experience but also positions Thibaut for continued growth, ensuring its legacy of craftsmanship thrives in the modern world.

Discover how Thibaut blends heritage and innovation in design. Explore their story and our collaboration at Thibaut.