Fifty Thousand Feet's partnership with BCG featured in Designing Brand Identity publication

The sixth edition of Designing Brand Identity features our partnership with BCG in developing the BCG X brand identity. The hardcover book is available for purchase on Amazon.

Fifty Thousand Feet partnered with BCG to position and launch BCG X, the global consulting firm’s global tech build and design brand. Advancing BCG’s deep industry and functional expertise, BCG X integrates advanced technology capability with ambitious entrepreneurship to help organizations define, build and commercialize their next big ideas.

Following the creation of a brand strategy, platform and verbal identity, Fifty Thousand Feet created the BCG X logomark and defined a comprehensive visual language, spanning typographic and photographic approaches to palette and data visualization in order to capture and convey a bold and futuristic vision. As part of the global brand toolkit, Fifty Thousand Feet activated interpretative brand graphics to cast the X mark into a modern canvas for the representation of BCG X’s ideas and ambitions and provide a platform upon which BCG can build and grow. Our team delivered brand guidelines and templates for use across BCG X digital platforms and communication channels.

About Designing Brand Identity

Alina Wheeler (1948–2023), an internationally recognized expert on brand strategy and design, authored the first five editions, which feature some of the most seminal and influential strategic brand identity systems of the past decades. From research and analysis through brand strategy, design development through application design and identity standards through launch and governance, Designing Brand Identity offers brand managers, marketers and designers a proven, universal five-phase process for creating and implementing effective brand identity. Designing Brand Identity has been translated into 11 languages and used in undergraduate and graduate courses, agencies and client-side marketing organizations worldwide. The book features more than 50 case studies.

Wheeler selected Rob Myerson, a San Francisco-based brand strategist, to curate, compile, author and edit the sixth edition. Myerson chose to feature work by Fifty Thousand Feet based on the consistent caliber of our work.

To learn more about Designing Brand Identity, visit designingbrandidentity.info.

To order a copy, visit Amazon.