How do you measure the ROI of timelessness?

Timeless brands don’t just weather trends, they compound value. In this piece for The Branding Journal, Kate Watts explores how enduring brands turn trust, design discipline, and consistency into measurable returns across loyalty, pricing power, reputation, and resilience. She reframes brand as “patient capital” and offers four practical frameworks leaders can use to track the long-term ROI of timelessness, beyond short-term performance metrics. Read the full article on The Branding Journal to dive into the data and methods behind these frameworks.

Read the full article on The Branding Journal's website.

About the publication
This article was originally published in The Branding Journal, an independent digital publication focused on strategic branding, case studies, and practical tools for marketers, designers, and business leaders worldwide.