Work-life balance for agency parents—23 executives share the skills that help at work and home

Discover how leading creative professionals are redefining work–life balance in the agency world. AdAge recently featured our own Executive Creative Director, Tracy West, in an in-depth article exploring how agency parents manage the dynamic overlap of creativity, leadership, and family life.

In the piece, Tracy shares practical insights and candid reflections on juggling high-impact client work and parenting responsibilities—a challenge many parents in creative fields face across the U.S. and beyond. Her perspective highlights the power of empathy, flexibility, and support, both at home and in the workplace, and underscores why building strong brands truly begins with supporting whole people.

Want to learn more? Read the full article on AdAge’s website to see how Tracy and other agency leaders are setting new standards for work–life integration in today’s fast-paced creative industry.

Read the full article on AdAge.