Kate Watts

Chief Executive Officer

Biography

Kate Watts builds and leads design-driven companies that turn ambition into durable growth. Since joining Fifty Thousand Feet as CEO in October 2024, she has guided the agency’s next phase of growth by deepening the craft, design, and strategic capabilities businesses need to build timeless brands. That trajectory continued in January 2026, when she brought Tangible into the firm, expanding Fifty Thousand Feet’s ability to connect brand, sales, marketing, and product strategy through experience-led thinking.

Before her current role, Kate most recently served as CEO of Long Dash, the creative consultancy born from The Atlantic. There, she worked closely with leadership teams on brand, narrative, and digital transformation. Long Dash joined Fifty Thousand Feet in 2024. Earlier in her career, Kate spent two decades as a top-tier agency leader, most notably as president of U.S. operations at Huge, a renowned global agency, where she built industry-leading teams and delivered transformative brand experiences for startups and Fortune 100 companies alike. In addition to leading Fifty Thousand Feet, Kate is an advisor to AI and high-tech firms.


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Financial Services & Banking

  • Apollo
  • BBVA
  • BDT & MSD
  • Brookfield
  • Citadel
  • KKR
  • Mastercard
  • Northern Trust
  • New York Stock Exchange

Product & Lifestyle

  • BMW
  • Knoll
  • MINI
  • Sony
  • SRAM
  • Under Armour
  • Wilson

Architecture & Built Environment

  • Irvine Company
  • Perkins & Will
  • USG

Health & Science

  • Abbott
  • Arcadia
  • BluePearl
  • Etain
  • Northwest

Culture & Philanthropy

  • AARP
  • CareFirst
  • PBS
  • Southern Poverty Law Center
  • U.S. Chamber of Commerce
  • Winston Artory Group

Professional & Legal Services

  • Alix Partners
  • American Bar Association
  • BCG
  • Gartner
  • McKinsey & Company
  • PWC

Technology & Media

  • The Atlantic
  • Discord
  • Google
  • Salesforce