Mike May

Managing Director, Strategy

Biography

As Managing Director of Strategy at Fifty Thousand Feet, Mike May brings more than 25 years of experience helping organizations sharpen their positioning, deepen audience connection, and align brand and business strategy. He has held senior leadership roles at Huge, the Interactive Advertising Bureau, and Jupiter Communications (now Forrester Research), and earlier helped pioneer global e-commerce initiatives at Avon. In addition to advising leading brands across industries, Mike has founded and operated ventures including The Strategy Coach Company and a successful bicycle e-commerce business. He has appeared as an industry expert on CNN, ABC News, CBS News, and Bloomberg TV, and has been quoted in The Economist, The New York Times, The Wall Street Journal, and People Magazine. He has spoken at SXSW and the 3% Conference and been a guest speaker at VCU Brandcenter. Mike is also an accomplished thought leader, with more than 200 published articles and research reports. Mike has an MBA from NYU and English Literature degrees from the University of British Columbia and Colgate University.


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Financial Services & Banking

  • Apollo
  • BBVA
  • BDT & MSD
  • Brookfield
  • Citadel
  • KKR
  • Mastercard
  • Northern Trust
  • New York Stock Exchange

Product & Lifestyle

  • BMW
  • Knoll
  • Marriott
  • MINI
  • Sony
  • SRAM
  • Under Armour
  • Wilson

Architecture & Built Environment

  • Irvine Company
  • Perkins & Will
  • USG

Health & Science

  • Abbott
  • Arcadia
  • BluePearl
  • Etain
  • Northwest

Culture & Philanthropy

  • AARP
  • CareFirst
  • Mastercard Center for Inclusive Growth
  • PBS
  • Southern Poverty Law Center
  • U.S. Chamber of Commerce
  • Winston Artory Group

Professional & Legal Services

  • Alix Partners
  • American Bar Association
  • BCG
  • Cravath
  • Gartner
  • King & Spalding
  • McKinsey & Company
  • Pillsbury
  • PWC

Technology & Media

  • The Atlantic
  • Discord
  • Google
  • Salesforce