Citadel
Helping an elite culture find its highest expression
Propelling a brand forward by honoring its strengths
Citadel is home to the highest returns of any hedge fund in the world—a distinction which owes to its singular culture: one that is radically meritocratic, entrepreneurial, and collaborative. But such a culture requires special care and attention to thrive. Over many years, our work with Citadel has focused on expressing and marketing these values to key internal and external audiences.
31% increase in female applicants to internship programs YoY
229,000+ views for the Citadel-backed [Stay Home. Hit Play.] virtual field trip series for Chicago students
Services
- Digital Platform & Ecosystem
- Integrated Marketing & Campaigns
- Interactive & Immersive Design
- Digital & Motion Design
Sectors
- Financial Services & Banking
Recruitment Campaign
We produced a series of recruitment videos, brochures, campus events, and other activations to help Citadel attract the most elite collegiate talent in trading, technology, and quantitative research to its internship program.
30th Anniversary Campaign
We created a visual identity and full suite of experiential assets to commemorate the hedge fund’s three decades of extraordinary performance.
Philanthropic Program Identity
We developed the name, visual identity, and social campaign for Stay Home. Hit Play.: a seven-episode series of virtual field trips for students during COVID-19 created by Citadel, WTTW, and the City of Chicago.
