Northwest

Centered on a newly defined brand promise of “connecting place and possibility,” our comprehensive system enabled Northwest to embrace a more distinct, modern expression within a historically reserved landscape and communicate its scale and ambition, instilling confidence in investors and tenants across global markets.

In tandem with brand development, we redesigned and developed the Northwest corporate website. The refreshed website delivers tailored content for key audiences and emphasizes Northwest’s strategy on critical industry topics including sustainability. Prospective and current tenants can search for properties and explore detailed listings, while investors can quickly access reports, metrics, and company insights through scannable, digestible page layouts.

To maintain consistency across all touchpoints, FTF created a suite of branded applications, stationery, presentation decks, brochures, reports, and social media graphics. These materials help teams across eight countries share the brand seamlessly.

In partnership with BCG, we developed and launched Northwest’s inaugural sustainability report. Designed to bring structure and transparency to the company’s ESG commitments, the report introduces feature stories, case studies, and data visualizations to spotlight key initiatives, metrics, and long-term goals.

Integrated into Northwest’s intranet, FTF created a portal experience to provide easy access to brand tools, templates, and guidelines. The portal streamlines branded material creation and ensures effective brand application across teams and regions.