Knoll
Designing the future of a modern classic
Evolving an iconic legacy through a constellation of brands
For more than a decade, we have delivered enduring design systems and bold brand expressions that honor Knoll’s heritage while shaping its next chapter. From global platforms and immersive digital experiences to distinctive art direction and integrated campaigns, we’ve helped its constellation of brands build momentum, reinforce differentiation, and deepen engagement across audiences. Our work has supported the growth and positioning of its diverse portfolio—including Knoll Office, KnollStudio, KnollTextiles, Edelman Leather, and HOLLY HUNT—fueling its expansion into new markets, channels, and segments through a consistent commitment to design excellence.
Services
- Brand Strategy & Identity
- Brand Positioning & Narrative
- Brand & Portfolio Architecture
- Visual Identity & Design Systems
Sectors
- Product & Lifestyle
Integrated Marketing Campaign
We partnered with photographer Ilan Rubin to showcase iconic and new Knoll designs in bold layouts across print and digital. The Find Inspiration microsite highlights Knoll’s legacy and forward-looking vision, reinforcing its modernist leadership.
Photography
Ilan Rubin
75th Anniversary Campaign
The Modern Always campaign celebrates Knoll’s legacy while spotlighting contemporary talent. Featuring portraits by Ilan Rubin and Joshua McHugh, it pairs today’s design leaders like Rem Koolhaas with icons like Mies van der Rohe. The result is a timeless campaign that captures Knoll’s brand story—honoring its past, engaging the present, and shaping the future.
Photography
Ilan Rubin
Photography
Joshua McHugh
A Natural Talent Campaign
To help Edelman Leather reach a new generation of design professionals and consumers, Fifty Thousand Feet created A Natural Talent—a campaign that celebrates the brand’s heritage, artisanal process, and material innovation. In close collaboration with photographer Ilan Rubin, we art directed and captured a visual narrative that brings Edelman’s texture, technique, and distinctive character to life. Designed to resonate across Edelman’s broad client base—including residential, contract, hospitality, aviation, and marine sectors—the campaign launched in the print and digital editions of Architectural Digest, positioning Edelman alongside the world’s most iconic luxury design brands.
Photography
Ilan Rubin
Portfolio Website
To mark 25 years of iconic design, HOLLY HUNT partnered with us to reimagine its digital presence. The result is an immersive online experience that empowers interior design professionals to explore more than 3,500 furnishings, lighting, textiles, and leather products through a personalized dashboard and advanced search tools. More than a product platform, the site is a digital expression of HOLLY HUNT’s Modernist ethos and enduring commitment to design excellence.
