Thibaut
Engineering a 21st Century digital experience for a design icon
An end-to-end solution to elevate a leader in wall coverings
When Thibaut, America’s oldest wallpaper manufacturer, partnered with Fifty Thousand Feet to redesign their website, we launched a total transformation of their digital presence. Following a thorough audit and stakeholder interviews, we implemented a state-of-the-art Shopify commerce platform and developed advanced product exploration tools to enhance the user experience. In the process, we refreshed Thibaut’s brand identity and logo to appeal to both loyal customers and a new generation of designers. Together, our efforts delivered a seamless e-commerce destination that not only drives customer engagement, but also inspires design professionals and their clients across the industry.
Services
- Brand Strategy & Identity
- Brand Positioning & Narrative
- Brand & Portfolio Architecture
- Visual Identity & Design Systems
Sectors
- Architecture & Built Environment
Digital Design & Identity
Our redesigned website layouts moved beyond straightforward product presentation, aiming instead to inspire visitors by showcasing Thibaut wall coverings and other offerings within broader, more aspirational settings. As part of this larger design update, we refined the logo for a more modern look and feel, while retaining its heritage and timeless sophistication.
